While the performance of FCVs makes them ready for commercial launch, the industry is still focused on the two key requirements for larger-scale market introduction, Navigant says:
driving down vehicle costs to be competitive with battery and hybrid vehicle technology; and
developing the hydrogen infrastructure necessary to fuel the vehicles.
Commercial FCVs are finally available to drivers in select markets, with early indications of real customer interest and signs that manufacturers are getting serious about pricing FCVs to compete at the premium-vehicle level. Automakers serious about fuel cell technology are expected to tackle the fueling infrastructure problem head on, with much needed investments in station buildout.—Lisa Jerram, principal research analyst with Navigant Research
Until the infrastructure is available, the market for FCVs is expected to remain supply-constrained, with vehicle production at low levels, according to the report, titled Fuel Cell Vehicles. To facilitate the creation of FCV infrastructure, automakers are collaborating with new partners in retail fueling and hydrogen supply.