Daimler managers to drive PHEV company cars
16 February 2016
As policy, Daimler managers will be driving electrified company cars—mainly its plug-in hybrid (PHEV) models. Furthermore, Daimler this year will invest a further €30 million (US$34 million) into extending the company’s own charging infrastructure across many of its sites. This will also benefit employees, who have access to a growing range of vehicles with alternative drive systems.
The agreement applies to the company’s senior levels of management and focuses on plug-in hybrids. Daimler AG believes that the technology offered by these vehicles provides a key to zero-emission driving and is therefore expanding its product portfolio with plug-in hybrid drive systems. The models already presented and mostly already introduced to the market are the S 500 e in sedan, the C 350 e in sedan, wagon and extended-wheelbase versions, the GLE 500 e 4MATIC, the GLC 350 e 4MATIC and the new E 350 e sedan.
We are continuing on the path of zero-emission driving with consistency. This is why we are making electric mobility an integral part of the everyday lives of our top management to set an example and to provide a clear role model.
—Ola Källenius, member of the Board of Management of Daimler AG responsible for Mercedes-Benz Cars Sales and Marketing
(Källenius has just been appointed member of the Board of Management responsible for Group Research and Mercedes-Benz Cars Development effective 1 January 2017. He will succeed Professor Dr. Thomas Weber.)
In a pilot project in the wider Stuttgart region, managers across different levels have been driving the battery-electric B 250 e since April 2015.
I can only commend to my colleagues to experience themselves over a longer period the viability of our battery-electric vehicles in everyday use. I never cease to be amazed by their completely silent electric "cruising" ability and yet at the same time by the impressively sporty nature of the electric drive system, which immediately places its full torque at disposal of any engine speed.
—Harald Kröger, responsible for E-Drive development
The vast majority of electric-car drivers put their vehicle on charge whenever they leave it for a longer period: mostly overnight or while they’re at work. This brings benefits in terms of both convenience and time, with no need to drive out of one’s way to find a charging station, as might otherwise be necessary.
Daimler identified this trend very early on—in the wider Stuttgart area alone, the company has already built 556 charging points for managers and employees.
In order to enable the convenience of using our electric and plug-in hybrid vehicles, we have now decided to extend the charging infrastructure at our company locations even further. This work will already be undertaken over the next few months.
—Ola Källenius
Both partially and fully electric vehicles are available to Daimler employees at attractive terms through the employee car scheme. This offer includes the smart fortwo electric drive and the B 250 e as well as the GLE 500 e and the C 350 e. The research project “charge@work” that was launched in October 2013 offers employees the use of electric vehicles for both business and private use and has been developed alongside the company's charging infrastructure.
Since that date, they have been able to hire a smart fortwo electric drive from the car pools at the company’s Möhringen, Untertürkheim and Sindelfingen sites—for a weekend, a week or a whole month, as they prefer.
a: It is a very nice perk
b: They will learn a lot by getting the managers to drive them and live with them.
I believe that is what Microsoft call "dogfooding".
(But what is there not to like about a PHEV ?)
Making them use BEVs would have been a different matter.
Posted by: mahonj | 16 February 2016 at 09:47 AM
That is one of the most encouraging news posts I have read in recent memory.
Kudos Daimler!
Posted by: electric-car-insider.com | 16 February 2016 at 01:08 PM
The writing is on the wall as made clear by Tesla’s letter to the shareholders showing Tesla growing at 50% and all of Tesla’s competitors losing market share to Tesla. Tesla’s Model S is now the best selling luxury sedan in USA outselling the previous best seller the Benz S class. This year Tesla should outsell Mercedes combined sales of luxury sedans and become USA’s largest seller of luxury cars. Benz is learning the hard way (as does BMW, Audi and Porsche) that BEVs is the only design that will sell in the luxury segment.
http://files.shareholder.com/downloads/ABEA-4CW8X0/1499039676x0x874449/945B9CF5-86DA-4C35-B03C-4892824F058D/Q4_15_Tesla_Update_Letter.pdf
Posted by: Account Deleted | 16 February 2016 at 11:36 PM
Henrik:
The writing is on the wall alright for Tesla, but not in the way you imagine.
They were supposed, per their contract with Panasonic, to have produced 80,000 cars last year, not the 50,000 they actually did:
'the Panasonic-Tesla contract stipulates supplying 80,000 vehicles by 2015'
http://insideevs.com/panasonics-battery-division-back-to-profitability-thanks-to-tesla-motors-cell-hungry-model-s/
They had a share issue supposedly to finance the GF, and most of it went on operating expenses instead, with only a fraction of the building, let alone the equipment for it, completed.
The shareholder letter and Q & A said that they are not yet in mass production on the Model X, which Musk admits was over complex and over designed, and hope to be by the end of Q2.
That is concerning as they also say that their very optimistic "cough" cash flow projections are entirely based on hitting volume production of the X.
The bottom line is that you don't make up for a loss per unit by volume.
Tesla has been a money pit since inception, kept afloat by share issues to optimists in a bull market.
Its a bear market now, and Tesla are not executing.
Posted by: Davemart | 17 February 2016 at 02:05 AM
You call 50% growth and a high gross margin not executing. Wonder what kind of words you have to describe Benz no longer having the best selling luxury sedan and dropping 12% in sales.
Your story about Tesla and Panasonic is BS. Your problem with Tesla and Musk is that you envy them and hate they don’t have a car for your price range. It will come with an autonomous Tesla taxi service that you and everyone else can afford to hire for all of your needs to drive.
Posted by: Account Deleted | 17 February 2016 at 04:01 AM