Saft, a leading designer and manufacturer of advanced technology batteries for industry, has opened a new subsidiary in Tokyo, Japan. The new subsidiary, under the name of Saft Japan Kabushiki Kaisha (K.K.) headed by Philippe Ulrich, Saft Sales Director for Asia, is a major strategic step that underpins Saft’s strategy to become even closer to customers in Asia.
Saft Japan K.K. has now taken responsibility for the activities in the Japanese market that were handled previously by its long-standing partner, Sumitomo Corporation.
We would like to thank Sumitomo Corporation for their contribution to Saft, which has proved to be a successful partnership over the past 28 years. In line with the launch of ‘Power 2020’, Saft’s new strategic and operational transformation plan, we want to strengthen our leadership position in Japan with an increased focus on transportation, telecom and grid, as well as civil electronics markets. That is why we have now established our own subsidiary to increase market focus to ensure profitable growth and also to be more responsive to the future needs of our Japanese customers.—Philippe Ulrich, Saft Japan K.K. General Manager