The PSA Group, comprising the three brands Peugeot, Citroën and DS, said its new identity is aligned with the shift in its business model towards a broader portfolio of business activities in a drive to optimise its existing customer base while expanding that base through digital innovation.

The Push to Pass plan for the 2016-2021 period aims to meet customers’ mobility needs by anticipating changes in car usage patterns. The plan also envisions a product blitz of 26 passenger cars and 8 light commercial vehicles, including a 1 ton pick-up, leading to the launch of “one new car, per region, per brand and per year”.

Based on frugal R&D expenditure and control over production costs as well as fixed costs, the plan raises the bar for the PSA Group’s sustainable performance by setting the following objectives:

• Reach an average 4% automotive recurring operating margin in 2016-2018, and target 6% by 2021.

• Deliver 10% Group revenue growth by 2018 vs 2015, and target additional 15% by 2021.