While Tesla vehicles have been on the road for 8 years, the Model 3 brings this technology to the masses. As a Software-as-a-Service provider in BC that has specific policies to reduce air travel, Traction meets stringent environmental standards. This program is a proactive move to put our dollars into action and to invest in the single most important thing there is, our planet. We hope to inspire others to do the same.

—Greg Malpass, Founder and CEO of Traction

Malpass believes a large number of Traction’s almost 200-person staff will take him up on the offer.

Traction’s Go Electric program also supports the purchase of any other fully electric vehicles.