RideCell has developed a mobility software platform that enables multi-city mobility providers, cities, and campuses to launch new mobility services in weeks and to scale them to tens of millions of users, with minimal operational expenses. RideCell’s differentiator is “autonomous fleet operations”: technology that automates end-to-end business operations from consumer apps to the day-to-day fleet management, demand and supply analytics, marketing, CRM, and payments.

The convergence of transportation trends in cities is of key importance to BMW. RideCell’s technology platform provides agile tools to power services that span the entire mobility spectrum, including but not limited to car sharing; making them an ideal partner for BMW.

—Ulrich Quay, Head of BMW i Ventures

New York-based BMW i Ventures, a corporate venture capital team founded by BMW Group in 2011, provides equity financing to high-potential start-ups and high-growth companies dedicated to shape the future of global mobility. Through its previous investments in the fields of e-mobility, navigation, parking, car sharing and intermodality, BMW i Ventures has already entered into strategic partnerships with innovative providers such as Zirx, Chargepoint, Life360, Moovit, JustPark, Chargemaster and Zendrive.