In less than four months, Maven, General Motors’ personal mobility brand (earlier post), has grown to five markets: New York City, Ann Arbor, Mich., and is adding Boston, Chicago and Washington, D.C. Maven members have driven more than one million miles.
In Chicago, the Maven City car sharing program is now in operation, with pricing starting at $8 an hour including insurance and fuel. Registered customers use the Maven app to reserve one of 30 vehicles at more than 15 sites throughout the city.
When Maven City members reserve their choice of available Chevrolet, Cadillac and Buick vehicles, they have the option of having the vehicle hand-delivered to them. Maven has partnered with ZIRX to power the experience.
In addition to Maven City, Maven+ residential on-demand car sharing is available to residents of the Aqua luxury high-rise apartment community in the city’s Lakeshore East neighborhood.
Launched in March with Lyft—in which GM has invested $500 million (earlier post)—the Chicago Express Drive short-term rental program leverages the Maven platform. Express Drive allows Lyft ride share service drivers in the Chicago area to rent Chevrolet Equinox crossovers for $99 a week. Chicago Express Drive has grown to more than 200 cars in eight weeks. As previously announced, Express Drive will expand to additional markets including Boston, Baltimore and DC by the end of the year.
In Washington, DC, Maven+ car sharing will be available to residents of the Hepburn, a 195-unit luxury apartment community opening next month on the grounds of the Washington Hilton, located in the city’s exclusive Kalorama neighborhood. The Hepburn was developed by Lowe Enterprises and will be managed by Bozzuto Management, which will partner with Maven to provide car sharing services to residents.
Maven City is open to all qualifying DC residents and will launch by the end of June.
Maven+ and Maven City are coming to Boston this summer.
Maven is using GM campus car sharing locations as beta labs for testing future shared mobility services. It recently launched a peer-to-peer car sharing pilot in Warren, Mich., and a campus car sharing service at GM do Brasil headquarters in São Cataeno do Sul.
There are now more than 50 Maven team members working globally.
Maven members and Lyft drivers using Express Drive have logged more than one million miles on the road.
Maven+ is serving more than 5,000 residents in New York and Chicago.
Maven City has doubled in the past 90 days to more than 1,500 users in Ann Arbor, Mich., and Chicago.
Most popular vehicle: Chevrolet Volt.