Koslowski is considered an expert in the automotive as well as Internet and technology sectors. The newly founded company will have its head office in Ludwigsburg near Stuttgart. Further sites will be in Berlin, Silicon Valley and China.

For Porsche CEO Oliver Blume the new subsidiary “is a logical step in order for Porsche to successfully position itself for the digital future.” Blume adds that for Porsche digitization has three dimensions: Product, customer and companies.

Porsche Digital GmbH will identify digital customer experiences, products, business areas and business processes and further develop them. The Porsche subsidiary will cooperate closely with all departments in testing and implementing new value creation models and innovative product offerings. Among the tasks of the Digital GmbH is also the identification and evaluation of trends which ensures access to relevant technologies.

The Digital GmbH considers itself to be an interface between Porsche and innovators around the world. This applies in particular to the areas of connectivity, smart mobility and autonomous vehicles. As part of Porsche’s digital transformation, the new subsidiary will promote long-term partnerships with suitable partners and in this way create a digital ecosystem. There are also plans for equity holdings in venture capital funds and start-ups which offer opportunities for close collaboration with innovative, high-growth companies, talents and new technologies.