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Audi equipping new models in Europe with Audi connect SIM

Audi is now equipping its new models that use the second-generation modular infotainment platform with Audi connect SIM. With the factory-installed SIM card, customers can immediately use the wide range of Audi connect services with the accompanying data flat rate for up to three years.

The Audi connect SIM is a permanently installed SIM card (embedded SIM or eSIM), which customers in Europe will receive in combination with the optional Audi connect equipment package. This transforms the car into a mobile communication center. The SIM card brings Audi connect services on board via an LTE/UMTS module with a download speed of up to 100 MBit/s.


Services include navigation with Google Earth and Google Street View, travel, traffic and parking information. In addition, drivers can access their Twitter and e-mail accounts and their smartphone’s calendar. The new SIM card contains an unlimited data volume for using these services.

In most European countries, the Audi connect SIM automatically accesses the provider for each specific country, as needed. This eliminates high, country-specific roaming charges and inconvenient roaming confirmations for the customer.

Customers can also purchase additional data packages for the Wi-Fi hotspot, independent of the integrated Audi connect services. This is a component of the optional navigation systems. It allows all passengers to surf the internet at attractive rates with up to eight mobile devices. If a customer selects a European data package, the data transfer also automatically works accordingly when crossing an international border—and thus when changing internet provider—at fixed prices.

Customers can reach the online shop of Audi partner Cubic Telecom through their myAudi account. After a once-time registration, they can obtain the data package for the Wi-Fi hotspot from this shop. Once the required access is granted in the online shop, data packages can be quickly and conveniently purchased directly through the MMI system in the car.

Customers may also continue to use their own SIM card in the car and establish Wi-Fi internet access through their own cellular provider. In this case, the data volume used by Audi connect services will also be charged to the customer’s SIM card and the Audi connect SIM temporarily deactivated.

With the new SIM card, access to the use of Audi connect services is granted when the car is purchased—and in combination MMI Navigation plus, is free for three years (depending on the model). With MMI Navigation, use is included for three months or, for an additional fee, for three years. After this, customers can ask their Audi service partner to extend access for a fee.

The Audi connect SIM is used in all new models that include the second generation of the modular infotainment platform. These are currently the Audi A3, the A4, the new A5, the Audi Q2 and the Q7. Other model series will follow. The Audi TT, the R8, the A6 and the A7 are currently excluded from this new offer.

The offer is the first result of a collaboration between Audi and the Irish company Cubic Telecom, a leading supplier of seamless worldwide connectivity solutions.


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When you buy a Tesla the internet connection follows for free for the life of the car and it is a fast one. Why can’t Audi match that? What is taking them so long? Obviously cars need to have internet connections for a number of good reasons like OTA software updates, navigation, serviceability and info gathering for improving the autopilot. So it is inevitable that all cars will come with internet for free for the life of the car. However, the old auto-industry simple don’t get it. They have to bleed market share before they get it I suppose or bankrupt.

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