The newly founded Porsche Digital GmbH is investing “a seven-digit sum” in parking solution specialist Evopark. Porsche will hold a minority stake in the Cologne-based start-up, which is seeking to revolutionize parking in urban areas.
Free parking cards will replace paper tickets; it will raise barriers automatically at many parking garages and underground parking facilities. Parking fees are paid conveniently at the end of each month. The Evopark app shows where parking is available at parking garages and offers to guide drivers to free parking spaces.
This investment is the first by Porsche Digital GmbH since its founding in May 2016.
The Digital GmbH is the Porsche Competence Center where digital customer experiences, products, business fields and processes are being identified and developed. The Porsche subsidiary cooperates closely with all Porsche operational functions in testing and implementing new value creation models and innovative product offerings.
The Digital GmbH sees itself as the interface between Porsche and innovators worldwide, especially in the areas of connectivity, smart mobility and autonomous vehicles. Further investments in innovative and high-growth companies as well as in selected venture capital funds are planned.
Evopark was founded in Cologne in 2014. Currently, the parking service is already available in 16 German cities and at 37 car parks and underground parking facilities. National and international car park operators such as B+B Parkhaus, Goldbeck and Q-Park are working closely with the start-up.
Cooperation partners also include the major manufacturers of parking management systems, Scheidt & Bachmann, as well as Skidata, the AXA insurance company and renowned retail chains offering parking validation to shoppers.
In the context of a joint pilot project, Porsche and Audi drivers can park at no charge for the first hour at parking garages operated by Evopark partners for a period of three months.