The BMW Group and BMW Brilliance Automotive Ltd. (BBA) will introduce the BMW 1 Series Sedan in China—the first compact sports sedan under the BMW brand in the market. The premium compact car segment is the fastest growing segment worldwide and in China.
Coming after the launch of the BMW X1 and the BMW 2 Series Active Tourer, the BMW 1 Series Sedan now joins the model range, now comprising five locally-produced BMW model series in China.
The BMW 1 Series Sedan is tailored and aligned to the needs of Chinese customers, solely produced and specifically sold in China. The development and testing of the new car took place in BMW headquarters with the involvement of Chinese engineers.
The new car also performed intensive road tests under different road conditions and climate situations on different terrains in China. With the BMW 1 Series Sedan, BMW engineers have made a lot of specific fine-tuning and improvements according to the Chinese customers’ habits and vehicle-use environment.
The BMW 1 Series Sedan is derived from the concept car BMW Concept Compact Sedan, which made its world premiere at Guangzhou Motor Show 2015. As a model ready for production, the BMW 1 Series Sedan maintains design elements of the concept car, including BMW’s typical body proportion.