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New FordPass service allows booking and pre-paying for parking

FordPass (earlier post) now offers users the ability to find, book and pay for parking at garages in more than 160 cities in the United States—all before they even step into the driver’s seat; FordPass is free for Ford owners and non-owners alike.

Paying for parking is easy and secure through FordPay, which allows users to safely store credit and debit cards for quick FordPass transactions.

With park and pay now available on the FordPass platform, members can access these new features by downloading the latest FordPass update on their smartphone.

Simply by entering their destination into FordPass, drivers can view all available supported parking areas nearby, see how much parking there costs, set up their wallet in FordPay, then opt to pay for parking in advance.

Parking availability is updated in real-time, so drivers always have up-to-date information throughout their trip. FordPass even allows users to bookmark their favorite parking for repeat use in the future.

A recent Harris Poll reveals commuters going to work or school report spending an average of 14 minutes looking for parking. Those out running errands don’t fare much better, reporting 12 minutes trying to park. For someone searching for parking just once a day in a typical five-day work week, it adds up—at least one hour a week is wasted driving around in circles.

This daily grind has 34% of respondents saying they use other modes of transportation rather than driving: buses, subways and taxis. Respondents say the Nº 1 advantage of ride-hailing services is not saving time or money, but eliminating the worry involved with searching for parking.

As Ford expands its business model to be both an auto and mobility company, it is reinventing the customer experience with FordPass, a free digital, physical and personal platform designed not only to alleviate anxiety over parking, but to offer mobility solutions for everyone—car owners and non-car owners alike.

There are four benefits for members: Ford Marketplace includes mobility services such as parking; Ford Guides help consumers move more efficiently; Ford Appreciation, where members are recognized for their loyalty; and Ford Hubs, where consumers can experience Ford’s latest innovations. The first of these urban storefronts will open in the Westfield World Trade Center in New York.


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