Located in the Berlin district of Friedrichshain, the Lab employs several teams from Porsche and MHP, each of which is tasked with investigating how Porsche can take innovations from the fields of big data & machine learning, micro services & cloud technologies, and Industry 4.0 & the Internet of Things, and turn them into practical solutions. The tasks of these teams range from trend scouting and ideation to building IT prototypes and components.

Berlin is home to a flourishing start-up scene, making it the ideal location for the Lab.

The Porsche Digital Lab gives us the opportunity to experiment with new technologies and to put IT innovations into practice with speed and flexibility.

—Dr. Sven Lorenz, Vice President of Porsche Information Systems

The Porsche Digital Lab follows on the heels of Porsche Digital GmbH, which was recently established in Ludwigsburg. (Earlier post.) In contrast to the Digital Lab, which focuses on testing and the deployment of digital technologies in the company, Porsche Digital GmbH is centered around products and services for the customer. Networked mobility, intuitive control concepts and the vehicle architectures of tomorrow are the key elements of a digital ecosystem in which a host of new services and business models are developed. Digital Lab and Digital GmbH will work hand-in-hand on future projects.