Toyota Motor Europe (TME) reported that sales of hybrids have increased 45% so far this year compared with the same period in 2015—which was already a record year. The company is tracking to sell close to 300,000 hybrids this year, said Karl Schlicht, Executive Vice President of TME.
31% of Toyota Motor Europe’s customers have opted for a hybrid powertrain in 2016; 41% in Western Europe alone. Toyota’s target is to reach 50% of its European sales with hybrid vehicles by 2020, with a hybrid version in every major market segment.
Toyota and Lexus are introducing three more hybrids to their European line-ups: the Toyota C-HR Hybrid, the new generation Prius Plug-In Hybrid and the Lexus LC 500h coupe. These three new models will be on the Toyota and Lexus stands at the forthcoming Paris Motor Show.
Toyota plans to achieve more than 900,000 total unit sales in Greater Europe this year, with a third of those being hybrid.
This really shows that hybrids are what customers want right now – which is a great reward for having invested so early in powertrain electrification.—Karl Schlicht
Toyota Motor Europe started commercializing hybrids in 2000 with the first generation Prius. To date, 1.5 million Toyota and Lexus hybrids have been sold on the continent. Europe is Toyota’s fastest-growing region worldwide for hybrid sales.
Among the most popular Toyota hybrid models are the C-segment Auris Hybrid (57,884 sales from January to August); the B-segment Yaris Hybrid (55,611); and the recently launched RAV4 hybrid (25,909), a sport-utility vehicle.
Toyota sells 7 hybrid models in Europe: the Yaris, Auris/Auris Touring Sports, RAV4, Camry, Prius, Prius Plug-In, Prius Plus (MPV), and is introducing an 8th hybrid at the end of this year: the all-new Toyota C-HR C-segment crossover.
We started taking orders this month and are very confident this new entry in the growing cross-over segment will further help grow our sales into 2017. From what we can see so far, nearly 70% of customers will choose the hybrid version.—Karl Schlicht
Total Lexus hybrid sales were 28,782 over the January-August 2016 period.
Lexus sells 7 hybrids in Europe: the CT 200h; IS 300h; RC 300h; GS300h/450h; NX 300h; RX 450h; and LS 600h. An 8th model has been announced and will start sales in mid-2017: the new LC 500h coupe with the brand-new Multi-Stage Hybrid System. (Earlier post.)
Lexus’ best sellers in Europe are the NX 300h (10,936 sales from January to August 2016); the new RX 450h (6,052); and the CT200h (5,519).