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Toyota Motor Europe hybrid sales up 45% year-to-date; targeting 50% hybrid take-rate by 2020

Toyota Motor Europe (TME) reported that sales of hybrids have increased 45% so far this year compared with the same period in 2015—which was already a record year. The company is tracking to sell close to 300,000 hybrids this year, said Karl Schlicht, Executive Vice President of TME.

31% of Toyota Motor Europe’s customers have opted for a hybrid powertrain in 2016; 41% in Western Europe alone. Toyota’s target is to reach 50% of its European sales with hybrid vehicles by 2020, with a hybrid version in every major market segment.

Toyota and Lexus are introducing three more hybrids to their European line-ups: the Toyota C-HR Hybrid, the new generation Prius Plug-In Hybrid and the Lexus LC 500h coupe. These three new models will be on the Toyota and Lexus stands at the forthcoming Paris Motor Show.

Toyota plans to achieve more than 900,000 total unit sales in Greater Europe this year, with a third of those being hybrid.

This really shows that hybrids are what customers want right now – which is a great reward for having invested so early in powertrain electrification.

—Karl Schlicht

Toyota Motor Europe started commercializing hybrids in 2000 with the first generation Prius. To date, 1.5 million Toyota and Lexus hybrids have been sold on the continent. Europe is Toyota’s fastest-growing region worldwide for hybrid sales.

Among the most popular Toyota hybrid models are the C-segment Auris Hybrid (57,884 sales from January to August); the B-segment Yaris Hybrid (55,611); and the recently launched RAV4 hybrid (25,909), a sport-utility vehicle.

Toyota sells 7 hybrid models in Europe: the Yaris, Auris/Auris Touring Sports, RAV4, Camry, Prius, Prius Plug-In, Prius Plus (MPV), and is introducing an 8th hybrid at the end of this year: the all-new Toyota C-HR C-segment crossover.

We started taking orders this month and are very confident this new entry in the growing cross-over segment will further help grow our sales into 2017. From what we can see so far, nearly 70% of customers will choose the hybrid version.

—Karl Schlicht

Total Lexus hybrid sales were 28,782 over the January-August 2016 period.

Lexus sells 7 hybrids in Europe: the CT 200h; IS 300h; RC 300h; GS300h/450h; NX 300h; RX 450h; and LS 600h. An 8th model has been announced and will start sales in mid-2017: the new LC 500h coupe with the brand-new Multi-Stage Hybrid System. (Earlier post.)

Lexus’ best sellers in Europe are the NX 300h (10,936 sales from January to August 2016); the new RX 450h (6,052); and the CT200h (5,519).



Way to go Toyota. HEVs, specially the new 56 mpg Prius, is an excellent way to reduce the gasoline used to go from A to B.

I tried a new Prius 2017 and was favourably impressed with the technology used and how little fuel it uses. The very low price ($28,600 CAN) or ($21,800 US), for the basic model, is also impressive.


Meanwhile, everyone else is targeting 25% EV sales by 2025. Good luck with your future, Toyota. Morons.


Remind me again in 2025, we are in 2016 and EV sales are at ~1%.


@Harvey, it costs e31.4K in Ireland (including taxes).
So that is about $35.2K
Lucky you!

It is also better than many electric cars in terms of CO2, depending on the electricity source.
Lets take a low Co2/KwH of 460 gms/KwH (Ireland) and a Miles / KwH of 3.1, this yeilds 93 gms Co2/Km, while the Prius is said to give 70! Now, I don't believe it will really get 70, but even if it gets 90, it is still better than an EV in terms of Co2.
Go Toyota!


Tailpipe CO2 calculation is directly linked to consumption. 1 l of gasoline emits 2.33 kg CO2 (diesel 2.64 kg), 4.2 l/100 km directly means 97g CO2.

But when you are targeting 40-50% of market share CO2 is not an important selling point. CO2 tax can be, but that depends on the country.


The cars they are putting on the drawing boards now hit the market in 2021-2022. So yes, every other major manufacturer planning for the reality of the market post 2020. Toyota can stick their head in the sand or up their a$$ but they'll pay for it later.

If you want to keep on manufacturing buggy whips in 1900, you go for it there, slick.
After all, how many cars were there compared to horses!

Stupid argument.


Dave D..please have a closer look at the new outstanding (Toyota Prius Prime) to better appreciate what Toyota has been doing with HEVs/PHEVs and FCEVs.

All what is missing, is an outstanding Toyota BEV, but it will come as soon as improved lower cost SS batteries become available, probably in 2020/2022?

By the way, Canada will impose a minimum $10/Ton carbone tax starting in 2018, increasing at $10/year to $50/ton by 2022. Provinces and Territories will keep the extra revenues but will not be allowed to go below the Federal level. ICEVs and CPPs suppliers-users-operators are complaining but they will have to adjust.

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