Volkswagen Group and on-demand mobility partner Gett launch first joint initiative: attractive vehicle packages in Moscow
28 September 2016
The Volkswagen Group and global mobility provider Gett announced their strategic partnership in May this year. (Earlier post.) Now, the first joint initiative is being rolled out with attractive vehicle packages in Moscow's growth market. Gett drivers in the Russian capital can look forward to preferential terms when they choose a Volkswagen Polo Sedan, a Volkswagen Jetta, a ŠKODA Rapid or a ŠKODA Octavia.
Russia was chosen as the first milestone for the strategic partnership. Specifically Gett and Volkswagen will offer vehicle packages in order to support Gett’s ambitious growth targets in this market. Russia is one of the fastest-growing ride hailing markets and has one of the highest e-Hailing rates in Europe (approx. 30 percent). e-Hailing is the process of ordering transportation via an app.
A survey conducted among Gett drivers who own their taxis pinpointed drivers’ specific requirements and vehicle preferences, to ensure maximum value to Gett’s driver-partners. The Volkswagen Polo Sedan, Volkswagen Jetta, ŠKODA Rapid and the ŠKODA Octavia were identified as the preferred models for the customized vehicle packages, which include attractive financing and insurance terms from Volkswagen Financial Services AG.
The close cooperation with Gett will also simplify both the standard down payment process and what has until now been a complex credit check procedure, thereby deliberately easing the barriers for entering the taxi business.
The vehicle packages designed specifically for Russian drivers are to be provided directly by Gett; the vehicles will be delivered by local Volkswagen and ŠKODA dealers. Gett mobility services users in Moscow will be able to identify these vehicles via the co-branding on the side of the cars.
At first, the vehicle packages will be offered to drivers with a particularly high monthly volume of rides for Gett. Later, the packages will be gradually offered to other Gett drivers as well.
The Volkswagen Group is able to significantly expand its presence in the mobility on demand business through our joint initiative with Gett. With every taxi ride they take in Moscow, mobility users – particularly those from Russia – who are not yet Volkswagen Group customers will be able to enjoy the Volkswagen and ŠKODA brands experience.
—Ole Harms, Head of New Business & Mobility in the Group
There are already plans to roll out similar vehicle packages to additional Gett core markets; these plans will be announced over the coming weeks.
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