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RideCell introduces white-label global carsharing and ridesharing platform for automakers; used by BMW ReachNow

RideCell, Inc., the developer of a Mobility-as-a-Service (MaaS) platform for leading automakers and transit providers globally, unveiled today at AutoMobility LA the worldwide release of its white-label multiservice platform that allows car manufacturers to provide on-demand mobility when and where it’s needed. (A white-label product or service is produced by one company and rebranded by its customers.)

By integrating ridesharing and carsharing into a single platform, RideCell makes it easy for car manufacturers to create and launch a premium mobility service in a matter of months. The RideCell platform is being used by the BMW Group to power the ReachNow carsharing service. (Earlier post.) First introduced in April 2016, RideCell powers the service which has more than 370 BMW and MINI vehicles.

RideCell offers the ability for OEMs to brand and launch a standalone ridesharing service, a standalone carsharing service, or a service that offers both all from within a single integrated app experience.

The white-label RideCell platform is a complete end-to-end solution and premium platform that automates every part of managing a ridesharing or carsharing operation, including: on-boarding new riders; checking IDs; dynamic pricing; driver-rider matching; ride scheduling; payment processing; demand-supply balancing; personalized settings; and referral programs and promotions.

How RiceCell car-sharing works with BMW ReachNow. Click to enlarge.

Using the RideCell platform, auto companies will be able to enter the carsharing market with a premium “free-floating” carsharing service that allows customers to pick up and park cars anywhere within a service district.

Transportation is on the brink of a massive paradigm shift. We’re moving from a car ownership model to one where people order transportation for a specific purpose. Our expertise in powering mobility as a service since 2009 helps automakers become instant experts in carsharing and ridesharing. Our multiservice RideCell platform enables automakers to launch a service that provides choice, personalization, and convenience to every rider or driver.

—Aarjav Trivedi, founder and CEO of RideCell

RideCell is showcasing the multiservice platform for the first time publicly at AutoMobility LA.

Founded in 2009, RideCell has already processed 15 million rides and has a team of more than 50 professionals. The company now powers 15 customers including BMW, the UC Berkeley, UCSF, 3M, and SouthWest Transit.


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