Fabless semiconductor company MediaTek entering automotive industry with connected and autonomous focus
Fabless semiconductor company MediaTek plans to bring fully integrated multimedia, connectivity and sensor system solutions to the automotive industry beginning Q1 2017.
We have a strong technology portfolio generated from $10 billion in research and development investment over the past 12 years from modem and RF advancements to computing technologies to connectivity and intelligent algorithms. We are developing semiconductor solutions to make an impact in the automotive industry and are focused on core areas of In-Vehicle Infotainment, Telematics, safety ADAS to further the evolution toward autonomous driving.—JC Hsu, Corporate Vice President and General Manager of the New Business Department Business Unit at MediaTek
MediaTek solutions for automobile manufacturers will cover four key areas, including:
Advanced Driver Assistance System (Vision-based ADAS): MediaTek’s ADAS system will feature decentralized Vision Processing Unit (VPU) solutions to handle large amounts of real-time visual streaming data. MediaTek employs Machine Learning to increase the accuracy and speed of detection, recognition and tracking.
Precision Millimeter Wave (mmWave) Radar: MediaTek is drawing on its technology expertise and heritage in high frequency RF and connectivity, bringing the automotive industry mmWave radar solutions that use higher frequencies in order to gain better object resolution and more precise detection. Residing in the high frequency band, mmWave radar can recognize targets more accurately and is more resistant to fog, rain, snow and other weather conditions than current types of radar.
In-Vehicle Infotainment: MediaTek has developed powerful 2D and 3D processing technologies to ensure its application processors perform at the highest levels of efficiency and speed. MediaTek in-car entertainment solutions offer a high level of integration of navigational and multimedia features and connectivity options.
Enhanced Telematics: MediaTek Telematics handles a variety of high-bandwidth information transfers and is able to support a wide variety of connectivity standards (Cellular 4G/3G/2G, Wi-Fi, BT/BLE etc.) and map-based applications.
By offering technology solutions in four key areas, MediaTek says that it will help solve a key concern for the future of driving: fragmentation. Automobile manufacturers often work with multiple vendors that specialize in a single, ‘best-in-class’ solution. Products are thereby sourced separately and don’t always ‘talk’ to one another seamlessly.
MediaTek currently ranks among the world’s leaders in several diverse product categories, owning the top position in chipsets for Digital TVs, tablets and DVD/Blu Ray players. The company delivers an intuitive hardware and software application platform across the connected home and smart device landscape, specializing in three key areas offered as one holistic solution: an advanced SoC (system-on-chip) using a fraction of the typical power required by other chipsets, premium multimedia capabilities and leading, global connectivity.