Toyota will accept and review proposals for new services which are submitted by various companies and R&D organizations regarding their proposed topics, and will develop new services with the selected companies. Proposals will be accepted until 20 February 2017.

Suggested topics include, but are not limited to:

1. Safe and secure services that eliminate the lack of security regarding mobility for all people;

2. Services that promote automobile use which provides a more pleasant and enjoyable mobility experience;

3. Services that will help attract car fans and enhance owner loyalty;

4. One-to-one services that make use of data in Toyota’s possession; and

5. Dealer services provided by Toyota dealers nationwide.

Toyota noted that Japan is currently undergoing a variety of changes, such as low birth rates and a growing aging population, as well as an increased concentration of the population in urban areas with a corresponding depopulation of rural areas. The country is also advancing in terms of IT and technology. Against this backdrop, Toyota believes that as a business entity, it must respond in a broad manner in a timely fashion to the diversifying consumer needs.

Starting in 2017, Toyota plans to jointly develop and release in stages, a variety of services that focus on people and is able to provide a heightened element of Waku-Doki (excitement and anticipation) to the lives of customers in Japan in the future.