In recent years, the “sharing economy” representing activities to promote the shared use of commodities has experienced a global growth trend. Within this trend, signs of the oncoming structural change which will shift emphasis from “ownership” to “shared use” of products has become increasingly visible in the motorcycle market in Southeast Asia as well.

Against this backdrop, Honda and Grab will work together and strive to realize new mobility services in the area of sharing by conducting experimental initiatives in Southeast Asia while utilizing resources of the two companies. This includes the knowledge Grab has been amassing through its ride-hailing businesses and Honda’s motorcycle lineup, sales network and services.

Through the collaboration with Grab, Honda will work on the mitigation of traffic congestion in urban areas through the utilization of its original telematics and other technologies. Honda will also strive for the further reduction of CO₂ emissions through the adoption of motorcycle products with high environmental performance. Moreover, Honda will strive to enhance safety awareness among drivers through utilization of Honda’s know-how and facilities for traffic safety education.