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Dalia Research: Globally, 40% would consider an EV, but held back by logistics

Worldwide, 40% of those planning to buy a car within the next five years say they are likely to buy all-electric (even though not all of them would be able to afford one at foreseeable price points), according to findings from Dalia Research’s global mobility study. The percentage is higher among those who are looking to buy a replacement for their current car (44%), and lower among those who have never owned a car (36%). The Dalia study is based on a census-representative survey of 43,034 people across 52 countries completed in February 2017.

For the US and Canada, the consideration of electric vehicle adoption is 31%; for China, the figure is 58%. Japan is surprisingly low at 16%. (An interactive map showing Dalia findings is available here.)

Most people see the greatest advantage of EVs as being their environmental impact. 65% say it’s beneficial that electric vehicles pollute less and that “they reduce reliance on fossil fuels” (43%). People also appreciate how quiet EVs are (37%), that they cost less to run (29%), and that they are modern (23%).

However, 50% of people think there aren’t enough charging stations, 42% don’t think they could use an EV for long distance travel, and 36% think it would take too long to charge one. 44% of respondents also think an electric vehicle would be too expensive to buy.

Even in countries with ample charging stations, people don’t think there are enough. In Japan for example, where the number of electric car charging stations has surpassed the number of gas stations, 64% still think there are not enough charging stations.

Dalia’s survey shows people are interested in electric cars, but it also suggests many remain unaware or are wary about the logistics of owning and maintaining an EV.


Thomas Pedersen

I suspect the low percentage of Japanese considering a BEV is partly due to 'loyalty' to Toyota, who have not backed BEVs, and partly because of low confidence in low-CO2 power generation, particularly in the wake of Fukushima.

Japan would otherwise seem ideally suited to BEVs since they, to the best of my knowledge, rarely drive long distances and they have a great sense of moral responsibility to pollute as little as possible.


It's because they don't have a good deal on electricity prices so it's on par with petroleum but the ev cost 2 to 3 time as much as a gasoline car.

If we remove the gas taxe, we can see that it cost less to drive on gas. Also nissan just released the versa e-note that do more that 80 mpg. This is more that the prius and the versa e-note offer more power and cost less. This is the car i intend to buy.


Bullshit, e-note is no better than Prius, you are mixing Japan JC08 test cycle with EPA. Prius gets 94 MPG on JC08.

Japanese may have more problems with charging at home or don't want't to be stranded on power outages in case of another tsunami.

Thomas Pedersen

Good point, CasperG,

As great as the Japanese society and engineering is, the natural forces at play on those islands are so great that (prolonged) power outages are things to prepare for. A full tank of gas can be very helpful.

Also in the zombie apocalypse...


Japan exports a lot of older used vehicles and based on the odometer readings of those vehicles I'd conclude that the average Japanese vehicle drives less than 10,000 km per year. It appears to me that the cost of depreciation is much more than fuel costs so its harder to break even with a more expensive electric or hybrid.

I see a couple 1999 Prius's available, all with less than 100,000 km. If the owners were able to save 3 litres per 100 km they reduced their fuel consumption by 3000 liters over their time of ownership. On the other hand the North American drivers could drive 400,000 km over the same period and would enjoy more savings even if petrol is more expensive in Japan. That said the prius still appears to be popular in Japan so there must be additional factors that make BEV's less popular there, but I'd suspect limited usage plays some role.


The higher price, lack of home charging facilities and very limited range of current BEVs may be contributing factors (in Japan and many other countries)?


The real story here is that 3 years ago, similar polls showed that only 19% would consider an EV. So the curve is moving up pretty least for consideration. We'll see if that turns into purchases.


Da, do you think. Most like a car that has very low maintenance, no tail pipe emissions, and quiet. Only when they learn the car is very expensive, small, complicated, requires maximum concern of range limitations, special and hard to find refueling do they say "pass".

Trees, are you talking about FCVs?

EVs are not uniformly small. Plenty of mid-size and large EVs on the road. Range goes from two seat smart to seven seat Tesla Model X and Chrysler Pacifica.

They are considerably less complicated mechanically than ICEs, and the lower maintenance costs reflect that.

Refueling is not hard to find, electricity is everywhere civilization is present. 80-90% of refueling is done at home, the easiest and most convenient of all refueling.

>Maximum concern of range limitations:
like the 238 mile Chevy Bolt or the 335 mile Tesla Model S100D?

Argue for your limitations, and you have them.


There are at least six (6) barriers to widespread purchase of BEVs:

1. High (+40% to +60%) initial price.
2. Limited all weather range (mostly under 180 miles).
3. Limited (50%) home charging facilities.
4. Limited battery capacity and high cost.
5. Limited clean electricity (REs) in many places.
6. Slow charging (30+ minutes) at public stations.

The arrival of 3X to 5X, much lower cost affordable quicker charge batteries and quicker (750 KW) public charging facilities, sometime between 2025 and 2035, will fix most of those shortcomings?


Good summary Harvey,

Will people pay more money for something that will do less?

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