From there, Michelin took the event to the US, Germany, China and Brazil, with the most recent Challenge Bibendum having been held in 2014 in Chengdu, China. In 2014, Michelin also established the online Michelin Challenge Bibendum collaborative community.

The 2017 Movin’On continues the nearly 20-year legacy of innovation in mobility established by Michelin Challenge Bibendum, and is part of the permanent ecosystem launched by Michelin in 2014, the Michelin Open Lab, where communities of interest are formed to work on specific mobility projects.

For the 2017 event, Michelin expects more than 3,000 participants from 35+ countries, public organizations, academics, corporations, start-ups and public authorities, including major city representatives from around the world.

Movin’On 2017 will examine various themes in the future of urban mobility:

• New experiences in transportation. Key topics will include collaborative mobility; new user experiences; multimodal transportation; and innovative business models.

• Intelligent mobility. Key topics include big data and open data; autonomous vehicles; deep learning and predictive technology; integrated mobility; and Factory 4.0.

• Moonshots in mobility. New technologies such as drones, vacuum tube transport (Hyperloop-style) and reusable rockets could transform transportation and have a significant impact on existing infrastructure and on the way space is shared among people and transportation. Movin’On will explore the technologies and their social and economic ramifications, including the impact on both the public and private sectors.

• Circular economy. The principles of the circular economy help reduce the environmental impact of the transportation industry while generating economic potential, notably through the optimization of manufacturing models. Movin’On will assemble circular economy thinkers, public transportation decision-makers and sustainable development experts to expand on the economic and environmental benefits of the circular economy and work against planned obsolescence.

• Regulatory and policy incentives. Key topics include: measuring the environmental impact of actions; financing future solutions; new regulatory tools and financial incentives; and cities as key players in sustainable mobility.

• Safe, clean and effective mobility for all. Key topics include electric and lighter transportation modes; development of adapted infrastructures; and improving road safety