For the moment, Porsche Digital holds a minority share in home-iX. The founders of the company are also receiving support in the form of a collaboration model comprising office space, strategic coaching and mentoring. Porsche Digital has already commissioned the start-up with a pilot project. It will be about concrete solutions how smart home, cars, mobile devices and digital assistants can be connected.

home-iX is developing a “Smart Living as a Service” platform and a B2B marketplace for smart living services. The company sees itself as a neutral start-up established to integrate the solutions offered by existing providers, rather than competing with these providers.

The platform functions as a secure interface on the smart home market, explains CEO Mehmet Arziman. Offering an alternative to the existing circumstances of the fragmented “smart X” markets such as smart energy or smart grid, home-iX is seeking to bring better compatibility to the smart living industry.

As a result, traditional industries such as the automotive industry that create their own customised smart living solutions for end customers will find it easier to access these markets. The home-iX CEOs believe that uniting the various providers is an essential requirement when it comes to creating a user-friendly and comprehensive smart living ecosystem.

Porsche Digital is the Porsche AG competence center for digitalization. Porsche Digital identifies and evaluates trends and invests in start-ups, thus securing access to relevant technologies. It sees itself as an interface between Porsche and innovators all over the world. The company has sites in Ludwigsburg, Berlin and Santa Clara in Silicon Valley, and further locations such as in Asia are planned.