Groupe PSA will establish its new North American headquarters in Atlanta. The headquarters will be operational by February 2018. A core team has already been set up to build the strategy and steer its execution.
The decision to locate in Atlanta came after a yearlong, nationwide search to find the optimal balance of business environment, standard of living and workforce.
In April 2016, Groupe PSA announced the return to the US market in three phases as outlined in the Push to Pass strategic plan: mobility services at first, mobility services with Groupe PSA’s vehicles then and finally retail sales. The first step has been already initiated with Free2Move aggregation platform launched in October 2017 in Seattle before rolling into other cities in the coming months. This application allows users to choose between a wide range of car, scooter and bike sharing transportation services.