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SEAT and Orange partner to promote the development and use of the connected car

SEAT, a member of the Volkswagen Group, and Orange Spain signed an agreement that aims to promote new advances in the development and use of the connected car, as well as lay the groundwork for joint collaboration in several different areas of work.

The agreement focuses on three main lines of action to improve the experience of vehicle occupants by developing connected car innovations; offering the digital home or office experience to car users; and implementing a loyalty programme that promotes the frequent use of new connectivity and mobility solutions they launch onto the market.

A prominent initiative regarding vehicle digitization carried out through this collaboration will be the launch of a project that seeks solutions geared at turning the vehicle into the user’s second digital home. The goal is that both driver and occupants can integrate some of their daily activities in the safest and most efficient way while in the car.

In addition, both companies will work on providing leisure and entertainment services that drivers and other passengers can enjoy, so they can have the best digital experience anytime, anywhere to make their driving experience unique. The initial proposals of this collaboration will include music, audiovisual and learning content, while guaranteeing the maximum safety of the occupants.

In addition to developing new digital applications for vehicles, both companies have set a goal to work on generating initiatives that encourage the use of these new functions. SEAT and Orange will launch a cross-company loyalty and frequent use program of all the connectivity and mobility solutions they are going to put on the market in relation to the connected car.

With this move, they aim to offer and incentive plan, through purchase discounts, rewards and gifts, which contributes to increasing user loyalty to their adaptation to the car’s new digital era. Likewise, and continuing with the mission of adjusting drivers to new services, SEAT is going to use Orange’s Big Data to offer products that most closely match user needs.


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