GM’s Maven is continuing its North American growth by launching in Toronto, Canada. Members can seamlessly access cars through a mobile app, including locating, reserving and unlocking them.
According to GM, each shared car takes about 10 private cars off the road. On average, people who use roundtrip car sharing are more likely to leverage transportation options, including bus, rail, walking, biking and carpooling.
There are no signup or membership fees; members only pay when they’re in a car. Rates start as low as $9 per hour (CAD), including gas and insurance (minus a deductible).
Maven will offer 40 vehicles initially, including Chevrolet Cruze, Malibu, Tahoe, Trax and Volt; GMC Acadia and Yukon; and Cadillac ATS and XT5. Maven cars are packed with technology, including OnStar, Wi-Fi, Apple CarPlay and Android Auto, as well as SiriusXM Radio.
Bringing Maven car sharing to Toronto not only reduces congestion, but also represents the latest step in the development of General Motors’ mobility footprint in Canada. The launch of Maven follows the recent opening of our Canadian Technical Centre-Markham Campus, the largest automotive technology development center of its kind in Canada, and furthers our ability to bring new solutions to existing problems and redefine the future of mobility in Toronto and beyond.—Steve Carlisle, president and managing director, General Motors of Canada