A consortium of automakers and Northeast states have launched an ad campaign to increase electric car use throughout the Northeast. The “Drive Change. Drive Electric.” campaign will focus on the benefits of electric cars and advancing consumer awareness, understanding, consideration and adoption of these vehicles in the region.

The campaign launch coincided with the New York International Auto Show, where automakers are featuring a broad range of electric cars.

The campaign is designed to focus attention on the availability of a growing variety of desirable electric models, tax and purchase incentives, a rapidly-expanding network of charging stations and economic benefits—including fuel price savings—for current and next generation drivers. The campaign will showcase the performance benefits and affordability of these vehicles that are easy to maintain and come in a range of models that fit the needs of any lifestyle. The Drive Change. Drive Electric. campaign will encourage the public to test drive an electric car.

This collaborative campaign includes the following automakers: BMW Group, Fiat Chrysler Automobiles US, Ford Motor Company, General Motors, American Honda Motor Co., Inc., Hyundai Motor America, Jaguar Land Rover, Kia Motors America, Mazda, Mercedes-Benz USA, Mitsubishi Motors, Nissan North America, Subaru of America, Inc., Toyota Motor North America, Volkswagen, and Volvo.

State partners include: New York, Connecticut, Commonwealth of Massachusetts, New Hampshire, Rhode Island, Vermont and New Jersey.

The Association of Global Automakers, Alliance of Automobile Manufacturers, and Northeast States for Coordinated Air Use Management have been working to help facilitate the campaign on behalf of the campaign partners.