New E3SM exascale modeling system for earth simulation released to scientific community
Study finds renewable diesel blends deliver fuel consumption and CO2 benefits in Euro 5 engines

Nissan shifting EV focus to affordability instead of range

The Nikkei reports that in a media session in Hong Kong, Carlos Ghosn, chairman of the alliance of Nissan Motor, Renault and Mitsubishi Motors, said that the group is shifting is focus on EVs to affordability, having addressed the range issue.

Ghosn said the companies only recently determined that 300km was the key milestone, as car owners on average drive just around 50km a day. “You could not have guessed this [result] through studies,” he said. “You had to have 500,000 [electric] cars on the ground to understand that consumers do not put autonomy on top of their concerns any more when you cross 300km.”

For the Chinese market in particular, price is now the key issue, Ghosn said. “When you look what are the electric Chinese cars that are selling, they are very, very affordable cars,” he said. “The price point of the Leaf today is not adequate for the Chinese market.”

Comments

HarveyD

A short range electric Tata @ $3500-$4500 would be a good choice/seller for both India and China and many other places?

SJC

We still don't know the range required from a marketing perspective. It amounts to the longest range at the lowest price, which does not focus.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been posted. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Your Information

(Name is required. Email address will not be displayed with the comment.)