Groupe PSA has created a Business Unit dedicated to electric vehicles, effective 1 April.
The new BU will have a global scope and will leverage all factors necessary to deliver models that meet customer expectations. The BU will be responsible for defining and deploying the Group’s electric vehicle strategy and rolling out the related products and services.
Groupe PSA aims to offer a differentiated customer experience that creates value and fosters ties with the Group, its five car brands, Peugeot, Citroën, DS and Opel/Vauxhall, and its Free2move mobility brand.
Alexandre Guignard has been appointed Senior Vice President of the BU, responsible for the profitable development of these operations, in all regions concerned, and will lead initiatives to help meet the Group’s CO2 targets, in compliance with the 2020 and subsequent European standards for CO2 emissions. Guignard has been Senior Vice President, C&D Programs, Corporate Planning and Programs, since 2010.
The challenge for this Business Unit, which benefits from an experience built up over several years within the Group, will be to provide the best vehicles at the best time to satisfy our customers and thereby ensure the best economic conditions for launching Groupe PSA’s electric vehicles into the market.—Linda Jackson, Chief Executive Officer of Citroën, to whom the BU will report