TOYOTA Connected (TC) is launching TOYOTA Connected Europe (TCEU). The new start-up company, based in London, will support the growing adoption of new mobility businesses in Europe with products and services tailored to the unique needs of the market.
TOYOTA Connected North America’s CEO, Zack Hicks, will be the Chairman of the new company and Toyota Motor Europe’s Vice President, Connected Car and Mobility, Agustin Martin its CEO.
TOYOTA Connected Europe will be based in London to access the area’s high concentration of data scientists, engineers and software developers. Launching with an initial investment of £4.5 million ($6.3 million), the new venture is slated to employ between thirty-five and fifty people.
TCEU will partner with Toyota Motor Europe, Toyota retailers and distributors in the region to support the launch of new shared mobility and fleet management solutions for consumers, businesses, governments and other stakeholders.
The company will leverage and extend Toyota’s Mobility Services Platform (MSPF) (earlier post), a cloud-based digital ecosystem that provides the tools necessary to bring to market mobility services including ride sharing, car sharing and remote delivery, as well as manage the European operations of the Toyota Big Data Center.