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Renesas and Magna partner to bring ADAS features to entry- and mid-range vehicles

Renesas Electronics Corporation and Magna are partnering to accelerate the mass adoption of advanced driving assistance system (ADAS) features with a new cost-efficient 3D surround view system designed for entry- and mid-range vehicles. The 3D surround view system adopts Renesas’ high-performance, low-power system-on-chip (SoC) optimized for smart camera and surround view systems.

By enabling 3D surround view safety capabilities, the new system helps automakers to deliver safer and more advanced vehicles to a larger number of car consumers, contributing to a safer vehicle society.

Magna’s 3D surround view system is a vehicle camera system that provides a 360-degree panoramic view to assist drivers when parking or performing low speed operations. Drivers can adjust the view of their surroundings with a simple-to-use interface, while object detection alerts drivers about obstacles in their path. The system provides drivers a realistic 360-degree view of their environment, a significant upgrade to the bird’s-eye view offered by existing parking assist systems.

The innovative, ready-to-use system minimizes integration time and development costs, making the system an easy, cost-efficient option for automakers. Several automakers have already expressed interest in the technology, including a European automaker, which will be the first to integrate the 3D surround view system into a future vehicle.

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