In 2016, Toyota was the first to offer hybrid electric vehicles in the European car-sharing market. YUKÕ—Japanese for ‘Let’s go’—gives customers the opportunity to drive hybrid electric vehicles without the need for car ownership. Initiated in 2016 in Dublin (Ireland) and Forlì (Italy), the service is now expanding to Venice (Italy), where a fleet of 49 self-charging and plug-in hybrid electric Toyotas will be made available to the public, ranging from the Toyota Yaris Hybrid to the Prius Plug-in Hybrid.

Building on the know-how gathered from Dublin (Ireland) and Forlì (Italy) projects, the citizens of Venice can benefit from the following:

• Registration: online in just a few minutes; Smart Watch soon to be added to PC, tablet and smartphone apps

• two service options: station-based service “YUKÕ One” (pick up and return at a station of your choice) and free-floating service “YUKÕ Way” (simply leave the car in any parking space in the city center)

• Use ‘Venezia Unica’, Venice's official City Pass, to begin and end the journey, allowing customers to easily switch between public and private transportation to enhance multimodality

• A “barrier-free” Toyota Proace Verso has been added to the fleet to offer improved mobility for the disabled or elderly

• Free access to the traffic restricted areas and to paid parking areas.