Volkswagen Truck & Bus will be renamed into TRATON Group. The name stands for a company designed for and born in a new era of transportation:
TRAnsformation of the ecosystem transport.
TRAnsportation as a passion.
TONnage is what customers are moving around the world, every day.
TRAdition of strong brands.
Always “ON” is the ultimate goal.
This new branding is another milestone on the Group’s way to increase independence even further and towards capital market readiness.
The traditional brands MAN, Scania, Volkswagen Caminhões e Ônibus and RIO will retain their own identities under the umbrella brand of TRATON Group. The official name change is expected to be effective by Q3 2018.