GAC Mitsubishi Motors is to start production of the new Eupheme EV Electric Vehicle SUV in China. GAC Mitsubishi Motors (GMMC) is a joint venture between the Mitsubishi Motors Corporation, Guangzhou Automobile Group (GAC) and the Mitsubishi Corporation. The Eupheme EV was designed by GAC and is produced by GMMC in Changsha, Hunan.

The launch of Eupheme EV follows the Eupheme Plug-in Hybrid Electric (PHEV) SUV.

Twelve key cities will serve as the initial release markets for the Eupheme EV in China, including Beijing, Changsha, Guangzhou, Shenzhen, Hangzhou and Tianjin, with additional locations to be introduced across the country this year.

Eupheme EV has a cruise distance of 410 km (255 miles); it will be priced from 135,800 RMB (approximately $20,000) as an advanced and environmentally friendly SUV for Chinese customers.

Based in Changsha, Hunan, GMMC was formed as a joint venture company in 2012 between Guangzhou Automobile Group (50% ownership stake), Mitsubishi Motors Corporation (30% ownership stake) and Mitsubishi Corporation (20% ownership stake). The company has an annual production capacity above 270,000 units per year between the Mitsubishi Motors ASX and Outlander SUVs, as well as the GAC Eupheme and Eupheme EV.