Bosch will be an official partner of the ABB FIA Formula E Championship—the world’s first purely electric single-seater racing series. The move underscores Bosch’s aim to be a leader in electromobility.
The partnership with the race series covers a wide-ranging advertising collaboration at the race tracks, online, and on TV.
Bosch’s partnership with the electric driving championship goes beyond pure sponsorship: as an official partner, the company is close to spectators and close to its customers. All the major automakers are now represented in Formula E. As Bosch joins the race series, moreover, it is continuing its own motor racing tradition: the supplier of technology and services is a long-time DTM partner as well as the source of numerous prototypes and touring vehicles for the World Endurance Championship. By moving into Formula E, the company is rounding out its activities in motor racing.