Lyft acquires Motivate, becomes US’ largest bikeshare service
02 December 2018
Lyft is completing the acquisition of the US’ largest bikeshare service, Motivate. Headquartered in New York City, the company is responsible for the growth of the country’s most ridden bikeshare systems, including: Citi Bike (New York); Ford GoBike (San Francisco Bay area); Divvy (Chicago); Bluebikes (Boston Metro area); Capital Bikeshare (Washington, D.C. metro area); BIKETOWN (Portland); CoGo (Columbus, Ohio); and Nice Ride (Minneapolis).
Last year, 80% of all bikeshare rides in the US were completed on Motivate systems. New York Mayor Bill de Blasio announced that New York City and Lyft will be significantly expanding Citi Bike, tripling its size to 40,000 bikes.
Lyft said that bikeshare is a natural extension of Lyft’s vision to improve transportation access, sustainability and affordability. With this acquisition, Lyft is poised to help take bikeshare to the next level: adding thousands of bikes and stations in communities that haven’t had access to transportation; making bikeshare membership more convenient and affordable than ever; and deploying new electric bikes, on a major scale.
Lyft’s overall work with bikes and scooters will help the company reach its goal of taking one million cars off the road by the end of 2019. Lyft is already seeing rapid adoption of its scooters that launched this Fall; in Denver alone, scooter trips account for 15% of Lyft's total rides.
Lyft will work closely with local communities to invest in and expand their bikeshare systems. This work is in addition to Lyft’s recent transit integration, where they’ve added public transit information directly in-app and are working closely with 50 transit agencies across the nation.
In October, Anthony Foxx, who served as US Secretary of Transportation from 2013 to 2017, joined Lyft as Chief Policy Officer.
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