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bynd wins Toyota Mobility Foundation and WRI Brazil InoveMob Challenge

The Toyota Mobility Foundation (TMF) and WRI Brasil’s InoveMob Challenge have announced the winner: bynd. The bynd team will receive US$100,000 to scale their project and will continue their journey, taking the idea to other Brazilian cities.

Bynd is an efficient urban mobility solution for corporate communities that connects people to optimize their daily commute through carpooling. The company makes it as easy as possible to find a ride on demand at anytime so people can save money, increase networking and reduce carbon emissions. The product (both web and mobile) is free to final users who are members of a partner corporation, which pays an annual subscription fee.

The InoveMob Challenge was developed by Toyota Mobility Foundation in partnership with WRI Brazil, and support from the National Front of Mayors (FNP). The Challenge launched in January 2018 with the goal of finding innovative mobility solutions for urban areas with intense transportation activity. Brazilian teams submitted nearly 100 proposals from 13 states and four regions of the country. The final judging panel selected the winner based upon the Challenge criteria of pilot execution, internal capacity, stakeholder and end-user impact, potential to scale, feasibility, and sustainability.

In the second stage of the Challenge, twelve semifinalists attended training workshops and pitched their ideas to more than 100 public decision makers to find a city that would host their project. Five finalists were selected and received financial support of US$20,000 each to implement their pilot projects.

The Ministry of Cities and the public company VALEC in the city of Brasília and the City Hall of the city of Juiz de Fora, Minas Gerais both adopted the proposal from the Winner bynd. The pilot projects were the first bynd experience with the public sector. More than 400 trips were made in each city, totaling more than 1000 km of shared rides.

Now, bynd will have the task and opportunity to show its potential to be replicated in other Brazilian and Latin American cities.


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