BMW i Ventures has invested in Tekion, a technology provider that delivers the a cloud platform available for the automotive retail space.

Headquartered in San Ramon, CA, Tekion was founded in 2016 by a team with a background combining deep enterprise cloud platform understanding with automotive retail operations. Tekion comes to market with their digital Service Experience (dSE) platform, the only end-to-end digital technology for both consumers and dealership personnel that connects the entire service experience from appointment scheduling to payment and everything in-between.

With a cloud-built platform with advanced machine learning and AI capabilities, Tekion can help dealers offer a personalized and seamless consumer experience.

Tekion will use the investment to expand its sales and customer support, and continue its pace of product innovation.