Ford Europe to offer electrified option for every nameplate
15 January 2019
As part of a comprehensive reorganization, Ford Europe announced that every Ford nameplate from the all-new Ford Focus onwards will include an electrified option. This includes new nameplates and new versions of existing vehicles.
From Fiesta to Transit, either a mild-hybrid, full-hybrid, plug-in hybrid or full battery-electric option will be offered.
Ford said it will also focus on building on its success in the growing utility segment in Europe. Ford SUV sales—comprising EcoSport, Kuga and Edge—hit a record high in 2018, surpassing a quarter million vehicles sold for the first time.
Overall, Ford is establishing three customer-focused business groups in Europe—Commercial Vehicles, Passenger Vehicles, and Imports—each with clearly defined aspirations and dedicated organizations. Ford said the new operating model will better enable the businesses to make fast decisions centered on customer needs.