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Volkswagen extending Automotive Cloud to China and US in addition to Europe; core markets for future ID. EV

In September 2018, Volkswagen and Microsoft announced a strategic partnership to develop the Volkswagen Automotive Cloud, one of the largest dedicated automotive industry clouds for all future Volkswagen digital services and mobility offerings. (Earlier post.)

During a joint visit to the Volkswagen Digital Lab in Berlin, Dr. Herbert Diess, CEO of Volkswagen AG, and Satya Nadella, Microsoft CEO, provided an update on the partnership. Among the coming developments, the Volkswagen Automotive Cloud will be extended step-by-step to further regions of the world and to be available in Europe, China and the USA—the core markets for the future full-electric, fully connected ID. model family.

Volkswagen and Microsoft are also working together on first lighthouse projects for connected vehicle services, and progress has been made in the set-up of Volkswagen’s new Development Center in North America.

Our strategic partnership with Microsoft is a key element in our efforts to develop Volkswagen into a software-driven mobility provider. With the Volkswagen Automotive Cloud, we are working on a unique solution for our customers. Our upscaling capabilities give us a huge competitive advantage in this area.

—Dr. Herbert Diess

Digital technology is rapidly changing every aspect of the auto industry—from the manufacturing process to the car itself. Our partnership will enable Volkswagen to deliver new Azure-based connected vehicle services that accelerate the company’s transformation into a software-driven mobility provider and define the future of mobility for people everywhere.

—Satya Nadella

Volkswagen intends to expand the global footprint of its Automotive Cloud, which has previously been developed mainly for the European market, to China and the United States. Microsoft Azure with its comprehensive cloud, edge, AI and IoT capabilities will continue to form the basis of the growing digital ecosystem.

Volkswagen will use its Automotive Cloud as the core of its vehicle and service data operations. The digital ecosystem is being developed by the Volkswagen brand together with partners as the lead brand within the Group.

The Volkswagen Automotive Cloud will be the global technological backbone of our digital ecosystem. At the same time, we will be launching a new, high-performance software architecture in our vehicles. This will lay all the foundations required for the full networking of our vehicle fleet and for the development of digital added-value services for our customers. Our goal is the customer experience for customers in their own vehicles and beyond.

—Christian Senger, who will be responsible for the Volkswagen Automotive Cloud as Member of the Board of Management of the Volkswagen brand for Digital Car & Services and Head of Digital Car & Services within the Volkswagen Group

Volkswagen is preparing its digital ecosystem for the core markets of the future ID. model family. The ID. will be the first vehicle to use the Automotive Cloud and is to be launched in Europe in 2020. Production is to start in China the same year and a member of the ID. family will roll off the production line in the USA from 2022 onwards.

Volkswagen and Microsoft are also working on first lighthouse projects for connected vehicles. They are concentrating on communication and navigation solutions as well as personalized services: These will leverage self-learning algorithms facilitating the use of services in the vehicle and offering occupants extended functions. Automated linking into telephone conferences and the transfer of prepared navigation destinations will only be the first steps, which will also include the integration of Microsoft Skype and Microsoft Office.

Progress is also being made with the establishment of the new Development Center in Seattle. Volkswagen had established this location for the development of the Automotive Cloud at the end of 2018. The idea of the Development Center is to learn from Microsoft’s highly developed culture of agile collaboration and digital leadership and transferring this culture to the center’s own organization.

At the center, first developer teams are now starting on project work. Microsoft is providing support for the development of the new center in areas including the recruitment of specialists and project management.

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