BMW i Ventures announced an investment in Palo Alto-based Yellowbrick, a provider of big data warehouse solutions that helps businesses derive value from large data sets in real-time.

Yellowbrick’s performance is based on an integrated full-stack system of hardware and software including its own database and file storage system.

We see data and analytics as one of the key building blocks for enhanced customer experiences across all industries going forward and Yellowbrick is well positioned to serve this market. In particular, the ability to combine both real-time and historical data presents unique opportunities for insights that could support the future development of autonomous driving technologies and better inform IoT sensor data.

—Kasper Sage, Partner, BMW i Ventures