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Luminar entering consumer automotive and commercial trucking markets with new sensing and perception platform

Autonomous vehicle sensor and software company Luminar announced it is entering the consumer automotive and commercial trucking markets with a sensing and perception platform called Iris, now backed by new major institutional and strategic investors. After three years of stealth development, the company also revealed its perception software built on its LiDAR sensing platform.

A recent addition of $100 million, along with previously unannounced capital, brings the company’s total raised to date to more than $250 million. Major financial investors include G2VP, two of the most prominent sovereign wealth funds, Moore Strategic Ventures LLC, Nick Woodman, The Westly Group, 1517 Fund / Peter Thiel and Canvas Ventures, along with strategic investors Corning Incorporated, Cornes and Volvo Cars Tech Fund. Other participants include Crescent Cove Advisors and Octave Ventures. Former longtime Broadcom President & CEO Scott McGregor joins the board along with G2VP’s Founding Partner Ben Kortlang.

Iris represents Luminar’s next major milestone, just over a year after the company introduced its sensor for autonomous development fleets, and two years after the company first unveiled its LiDAR technology, built from the chip-level up, as it came out of stealth in 2017.

Today, 12 of the world’s top 15 automotive companies—including Volvo Cars, Toyota Research Institute, and VW/Audi’s subsidiary, AID—are working with Luminar’s sensing platform as part of global self-driving development programs.

Iris is slated to launch commercially on production vehicles beginning in 2022. With more than 40 issued patents and nearly 200 total filings for its pioneering innovations, Luminar has become known for its breakthrough 3D data with camera-like high resolution and radar-like long range—even with notoriously hard to see dark objects like a black car or tire in the road, out to 250 meters.

These capabilities will extend into the Iris platform in a new, highly compressed form factor for seamless integration into vehicles, starting at a sub-$1,000 pricing target in volume. Additionally, it features alternative configurations for enabling better and safer assisted driving (ADAS / Level 2+) functionality at a sub-$500 pricing target for larger programs, addressing the existing $20B ADAS market.

For the first time, Luminar is delivering a comprehensive hardware-software architecture for perception of the driving environment, combining Luminar’s software products in sensor fusion, auto-calibration, tracking, object detection, classification and simulation. Leading its now 60-person software team is Christoph Schroder, an early innovator in self-driving cars since 2006. Schroder joins Luminar from Daimler / Mercedes where he led the development of the self-driving software stack and overall autonomous robo-taxi program. He previously worked on the first applications of Level 3 and highway autonomy at Bosch in Stuttgart.


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