Porsche Digital has opened a second site in the US in Atlanta (Georgia) to extend the company’s business portfolio for North America. The team of business experts, designers and software engineers will develop and optimize new digital business models at this location. In addition to the “My Porsche” customer portal, the team is working on a central e-commerce platform as well as digital services.

In Atlanta, Porsche Digital is using the facilities at the Porsche Cars North America head office. The second US-based office is located in San Jose in Silicon Valley. It is planned to increase Porsche Digital team in the US to up to 45 employees during the course of the coming year.

Porsche Digital GmbH was established in spring 2016. The company has now grown to around 120 employees at six locations. In addition to the headquarters in Ludwigsburg and the new office in Atlanta, Porsche Digital operates sites in Berlin, Silicon Valley, Tel Aviv and Shanghai.

We rise to the challenge of developing products and services for a demanding and digital lifestyle, which is partly not yet defined today. To achieve this, we need to better understand customer needs and intelligently translate them into an exciting Porsche experience.

—Mattias Ulbrich, CEO of Porsche Digital GmbH

The Porsche subsidiary develops and tests new value creation models and innovative product offerings in close collaboration with all areas of Porsche AG. Porsche Digital is also tasked with worldwide scouting: it identifies new trends, assesses them and secures access to relevant technologies for Porsche at an early stage. For this, Porsche not only relies on the company’s own innovation potential, but also builds on partnerships.