Robert Bosch Venture Capital co-leads $28M Series A for Light Field Lab; holographic display technology
Robert Bosch Venture Capital GmbH (RBVC), the corporate venture capital company of the Bosch group, has completed a series A investment in Light Field Lab, a start-up based in San Jose, California. RBVC invested alongside Comcast, Liberty Global, and Khosla Ventures. Light Field Lab is developing holographic display technologies that will provide immersive 3D experiences without the need for virtual reality headsets.
Holographic display technologies enable entirely new business opportunities across consumer and enterprise markets including automotive in-vehicle infotainment.—RBVC Managing Director Dr. Ingo Ramesohl
Light Field Lab is developing display technologies that will enable viewers to see holographic objects floating in space without the need for head-mounted accessories. The company aims to bring real-world holographic experiences to life with up to hundreds of gigapixels of resolution, creating immersive environments and realistic-looking holograms.
Unlike other technologies that claim to be holograms, Light Field Lab’s displays don’t rely on visual tricks or spinning LEDs. Instead, they recreate the way rays of light bounce off objects in 3D space, making virtual objects which can be indistinguishable from reality. In addition to holographic displays, the company also provides the hardware and software platform required for content distribution.
The company initially plans to target large format location-based entertainment venues including modular video walls for live events. This represents a large market opportunity: the overall global video wall market reached US$6.4 billion in 2017 according to market research firm FutureSource.
Ultimately, the company will develop a consumer version of its holographic display technology that could be used for gaming, home entertainment, and wearable devices. Light Field Lab’s technology can be used for more than just entertainment, as the freedom from virtual reality headsets will create opportunities in areas such as automotive, retail and public displays. The company is already working closely with its strategic investors, who are industry leaders across consumer electronics, content creation, telecom, and automotive, to participate in the holographic ecosystem and integrate Light Field Lab technology into their future products.