Hyundai Motor will display the company’s focus toward the future direction of car design at the forthcoming IAA Frankfurt Motor Show. Inspired by looking back at the brand’s first model in the 1970s—the Pony—the 『45』 fully-electric concept car will act as a symbolic milestone for Hyundai’s future EV design.

The new concept accentuates the forward-driven design direction while exploring the evolution of Hyundai’s ‘Sensuous Sportiness’ design language.