Honda Motor Co., Ltd. will use Honda e:TECHNOLOGY, a new collective name, to represent Honda’s original high-efficiency electrification technologies including electrified two- and four-wheeled mobility products as well as Honda’s energy management technologies.
Honda e:TECHNOLOGY embodies “value creation for mobility and people’s daily lives,” which is a direction Honda will take to fulfill its 2030 Vision. Under the umbrella of Honda e:TECHNOLOGY, Honda’ technologies and products related to electrification in the areas of motorcycles, automobiles and power products will have “e:” as a common element of technology and product names, and Honda will evolve consistent communications to convey the appeal of those technologies and products.
In the area of automobiles, Honda established e:HEV as a communication name for its 2-motor hybrid system, which is positioned as Honda’s core electrification technology and a hybrid system for this new era, for vehicles driven mostly with an electric motor.
Including the all-new Fit and the all-new Accord, which are scheduled to go on sale in the Japanese market in February of next year, Honda will begin evolving its communications to convey the appeal of its e:HEV models.