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Hyundai Motor Group launches new mobility service venture in LA: MoceanLab

Hyundai Motor Group has launched MoceanLab, a mobility service venture, as part of the Group’s larger initiative to create a sustainable, connected future. MoceanLab will provide mobility services in the City of Los Angeles, and expand its services to autonomous ridesharing, shuttling, multimodal transportation, and personal mobility.

After a comprehensive thorough review, Hyundai Motor Group identified Los Angeles as the city to launch the MoceanLab. The opportunities posed by LA’s large and diverse population, challenges with traffic congestion, and demonstrated commitments to transportation innovation and sustainability, including LA Mayor Eric Garcetti’s initiatives and leadership, made it the ideal city for MoceanLab.

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Left: Hyundai Motor Company, EVP KyoungLim Yun. Right: LA Mayor, Eric Garcetti


Hyundai Motor Group plans to explore and integrate new mobility innovations—such as micromobility and multimodal transportation—and ensure the effectiveness and growth of mobility services throughout LA.

Hyundai Motor Group will introduce innovative mobility platforms and demonstrate diverse mobility services in Los Angeles. More and more customers, including citizens of LA and tourists, will greatly benefit from MoceanLab as its service gradually covers a larger area of LA and diversify its mobility services. With such efforts, Hyundai Motor Group aims to lead the technology development for clean mobility.

—Kyounglim Yun, Executive Vice President of Hyundai Motor Group

Mocean Carshare, a pilot program from MoceanLab, will be a part of the City of Los Angeles’ carsharing permit pilot program offered by the Los Angeles Department of Transportation (LADOT) and Los Angeles County Metropolitan Transportation Authority (LA METRO).

The Group will utilize up to 20 Hyundai IONIQ Plug-in Hybrid Electric vehicles for the pilot program, set to start at the end of 2019. The goal is to transition the fleet to fully electric vehicles with a gradual expansion of a combined 300 vehicles of Hyundai Motor Company and Kia Motors Corporation.

MoceanLab will further expand beyond the initial carsharing pilot program. In anticipation of the 2028 Los Angeles Olympics, MoceanLab aims to alleviate traffic and increase convenience. Ultimately connecting customers to mass transit options and reduce traffic congestion around the city. This includes services offering autonomous ridesharing, shuttling, multimodal transportation, and personal mobility.

Hyundai Motor Group is continuing its developments in mobility services through active establishments of joint ventures and partnerships. In September, the Group formed a joint venture with Aptiv, focused on the efficient development of driverless systems using world-leading autonomous technology. Hyundai this month also began testing BotRide, a fleet of self-driving KONA Electric SUVs in Irvine, California in collaboration with Pony.ai and Via.

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