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Hyundai Motor Group appoints aviation consultant to lead global strategy and operations of UAM division

Hyundai Motor Group has appointed Pamela Cohn as vice president to lead the Group’s Global Strategy and Operations at its Urban Air Mobility (UAM) Division. In December, Hyundai announced it was developing an Urban Air Mobility (UAM) platform business by combining Personal Air Vehicle (PAV) and mobility services. (Earlier post.)

In the role, Cohn, a pioneerin establishing the UAM market, will apply her industry expertise and leadership experience from aerospace consultancy firm Ascension Global to lead UAM Division’s global commercial and policy efforts.

We are fortunate to have Pamela join our leadership team. With her strong reputation in the industry, firsthand knowledge of operational, strategic and policy opportunities in the UAM space, and track record of delivering results in traditional and future aviation, we are excited for her to scale our global footprint.

—Dr. Jaiwon Shin, Executive Vice President and Head of UAM Division

Cohn brings with her a team of UAM experts from Ascension Global with extensive experience serving a range of clients across the industry.

Through the UAM Division, Hyundai Motor Group aims to provide innovative and smart mobility solutions as UAM industry is about to become an important proponent for an integrated mobility solution to address the ever-increasing traffic congestion in megacities around the world.

Earlier this month at the Consumer Electronics Show (CES), the Group’s flagship unit Hyundai Motor Company presented its human-centered mobility vision of offering seamless mobility to vitalize future cities with its unique integrated concept of UAM along with Purpose Built Vehicles (PBV) and Hub. (Earlier post.)

The Group displayed a concept personal air vehicle (PAV) model S-A1 that was built in collaboration with Uber Elevate, as Uber and Hyundai agreed to work together in aerial ridesharing filed.

Cohn most recently founded aviation consultancy Ascension Global, where she served decision-makers and leaders in industry on their top strategy and technology challenges. Her expertise in UAM, infrastructure and policy will help the Group achieve a lead in the rapidly evolving UAM sector.

Prior to founding Ascension Global, Cohn founded McKinsey’s UAS Hub and was a leader in its Aerospace & Defense and Infrastructure practice groups. Cohn received her master’s degree in war studies from King’s College London and her bachelor’s degree in economics and politics from Durham University.


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