More than half (52%) of taxi and Uber customers in seven European countries are willing to pay an extra 15-20 cents (euro) per km for a zero-emission ride, according to a new online YouGov poll published by the NGO campaign #TrueCostOfUber.

This is especially true with young people who use Uber services more frequently: six out of 10 people (60%) aged 18-24 surveyed are willing to pay more for a clean ride.

Another key finding of the survey is that people most exposed to Uber, those living in the big metropoles where the corporation has extensive operations, have a more negative perception of the company’s impact on pollution.

This is particularly notable in London and Paris, Uber’s two biggest markets in Europe. Almost half (44%) of Londoners say Uber has a negative impact on pollution overall, while only one in eight (12%) think Uber has a positive impact on air quality. Similarly, more than a third (34%) of Parisians say Uber impacts negatively on pollution levels in the city, compared to a fifth (21%) who think the opposite.

Uber is one of the biggest taxi-like services in Europe, with 3.6 million users in London in 2019 and with 2.7 million users in France in 2017. French government data from 2017 show that 90% of the registered private hire vehicles, including those of Uber, were diesel cars.