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Maserati Mirafiori plant to become electrification and future mobility hub

Maserati’s electrification program starts this year; the first hybrid car to be built will be the new Maserati Ghibli. Production of the new Maserati GranTurismo and GranCabrio, the brand’s first cars to adopt 100% electric solutions, will commence in 2021.

Maserati will build the GranTurismo and GranCabrio at the Mirafiori production hub near Turin, with an investment of €800 million. The latest generation of the GranTurismo and GranCabrio have totalled more than 40,000 units sold from 2007 to 2019.

During 2020, Mirafiori will be strengthening its position as a world hub dedicated to the electrification and mobility of the future, with a large proportion of its capacity allocated to the production of the brand’s new electrified cars.


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