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Porsche Ventures invests in audio signal processing company DSP Concepts

Porsche has purchased a stake in Silicon Valley-based DSP Concepts, Inc. The company specializes in developing software for audio signal processing and audio algorithms.

A total of US$14.5 million was invested in the company as part of a series B financing round. Consequently, the overall investment volume in the company, established in 2003, has increased to more than US$25 million US dollars (€23 million. Taiwania Capital headed up the financing round. Other companies investing in addition to Porsche Ventures include BMW iVentures, Innovation Growth Ventures/Sony Innovation Fund, MediaTek Ventures and the ARM IoT fund.

The company offers an audio development platform (Audio Weaver) to streamline the audio development process. Audio Weaver is a hardware-independent platform designed for in-house audio algorithm development. The software is currently used in more than 40 million devices within the automotive and consumer goods industry, including at Porsche. DSP Concepts has also developed an intelligent software called TalkTo, which guarantees reliable voice control even at significant ambient noise levels.

AudioWeaver

DSP Concepts plans to use the collected funds to expand worldwide. The opening of a new office in Taiwan this year marks the start of this process.

We are all familiar with the unique Porsche combustion engine sound. We transferred this essential Porsche element to electric powertrains with our first electrically driven sports car, the Taycan. DSP Concepts’ technology makes it possible for our engineers to implement an individual sound concept for the Taycan and to create a unique Porsche sound signature. For this reason, we endeavor to further intensify our cooperation with the highly skilled DSP Concepts team.

—Oliver Seifert, Vice President of Electrics/Electronics Development at Porsche

Comments

mahonj

It makes sense: a Porsche has to sound like a car, not a demented Honda 50 with the muffler removed (or the sort of noises they make in Formula E).

The obvious thing is to spread the technology more generally, so a Nissan Micra can sounds like a 5L V8 Mustang.

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